ABOUT US

About Us – Into the Nordic

Into the Nordic was born from a deep desire to share the magic of Lapland — its stories, its silence, its soul.

Our founder Toni, who also created Arctic Midnight Group, grew up abroad and returned to Finland in 2005. In 2014, a seasonal job in Lapland opened his eyes to something more: the peaceful rhythm of Arctic life, the connection with nature, and the raw, unfiltered beauty of the North.

Into the Nordic is a reflection of that journey.

Here, we collect moments, memories, and handmade pieces inspired by the land above the Arctic Circle. Our blog shares stories from daily life in Lapland — from early morning frost to the glow of the northern lights — while our shop offers carefully chosen products that carry the spirit of the North.

Whether you’re here to read, to dream, or to find a piece of Lapland to bring home — welcome.

OUR MISSION

Our mission is to provide authentic and memorable experiences that connect people with the natural beauty of Finland.

Whether exploring the enchanting landscapes of Lapland in winter or discovering the charm of Tampere in the summer, we are dedicated to offering unique adventures tailored to every guest. We aim to inspire a deeper appreciation for the Finnish wilderness while ensuring that each journey is safe, enjoyable, and unforgettable. At Arctic Midnight Group, we believe in creating lasting memories that stay with you long after the adventure ends.

A proud partner of Visit Tampere

    We are an official partner of Visit Tampere. Feel free to visit Visit Tampere’s website if you need any advice about Tampere.